The Tools You Need to Boost SEO

One of the biggest misconceptions that small-business owners have is that SEO is very expensive. Yes in fact SEO can be expensive, but that’s for the national scale businesses. For the average business owner it does not have to be. There are actually many simple strategies  that will better optimize your site for search engines:

 

Find the best keywords, and optimize for keywords that are closer to your niche and have fewer competitors.  Google Trends,  Google keyword tool and add words are free tools that can give you all the data you need.  To make sure that you delete all duplicate content, use Google search console.  It will display any instances of duplicate content it finds on your site, which are usually results of errors and not plagiarism.  You still need to correct this to keep your site in good standing.  Be sure to correct 404 errors.  404 errors are like dead-end streets and no one likes a dead end  street.  You can use Google search console for help and be sure to set up 301 directs where necessary to close the gaps.   Write unique and special title tags for every page, and be sure every page has a title under 70 characters.  Be sure that the title describes the page and describes the page features.   Write  a worthwhile meta description for every page.  Every  meta-description should be under 160 characters. This needs to describe the page in more detail.  The meta-description probably doesn’t play as much of a role in your actual page rankings, but it can help with SEO.  Be sure your meta-descriptions are unique precise and compelling.

 

Clean up your URL structure.  

 

Your URLs should have a trail and feature readable indicators of the content on the page.   Avoid using numbers or random strings of texting your URLs.  Update your blog often.  As long as it’s valuable to readers give them more content,  that is never a bad thing.   Keeping your blog updated is more beneficial than ever before.  Linking together relevant pages of your site will make it easier for the users and provide a better experience.  It also helps Google better understand.

 

Be sure to optimize for mobile devices.

The majority of Google search now occurs on mobile devices,  so if your site doesn’t have links available for mobile users you could be missing out in a huge amount of traffic.   Google will not display your website prominently or mobile searches unless your website is optimized.

 

The relationship between the pages on your site.

If your site is WordPress there are plug-ins that can automatically help such as SEO auto links.

Optimize your images.   All images should be optimized for SEO. That’s actually a relatively simple task.   Title them appropriately, and add  descriptive tags keeping them in proper format.

 

Social media integrations.

Every article on your site should be accompanied by social media share icons such social shares, which serve as indirect ranking signals, giving you the opportunity to earn more in downlinks.

 

Optimize your website loading speed.

This can be very easy and not as complicated or as complicated as you make it there several ways to make the site faster you can reduce image sizes adding a caching plug-in switching hosting providers and deleting unnecessary plug-ins.