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No one wants to be jealous, it’s not a good emotion, however, when your website falls short of your competitor, jealousy prevails, good emotion or not. You keep saying to yourself, “how do they do it?” Read on for some tips and suggestions, so you can finally say to yourself, “so that’s how they did that.”
The first thing to do when starting to develop your website is to is to Google the keywords you want to have associated with your business. Analyze the search engine report pages to determine which keywords are associated with small to medium sized businesses. You will most likely find that the larger businesses have taken the best and most logical keywords, however, don’t stop, just think outside the box. Your goal is to determine what your closest competitor uses for keywords, and to see what their website offers that your currently does not. Check out your competitors page and domain level MozRank. This will provide you the information on just how popular their web link is. If in fact they outrank you by leaps and bounds, look for a more closely matched competitor for now.
Check out your competitors links, using Open Site Explorer to determine exactly which sites are linking to your closest competitor. Now you have knowledge, and knowledge is power, so use that knowledge to get some of the same links as your competitors. Get new links from Haro (help a reporter) by responding to media queries, it can get you free links to sites like Huffington Post, Forbes, and CNN. Remember, you don’t want to just have a good of a site as your competitor, you want a better site.
If your business is primarily local, you need to be ranked for a local search. Register your site with Google My Business and review sites like Yelp and Yahoo local. Also check organizations like the chamber of commerce and the BBB, and do what you can, to gain links from these sites.
Go for content that is longer than your competitor. Perhaps they have 800 words, you should opt for over 1100, longer content ranks better. Continue to use the same keywords throughout the content, it will improve your odds of getting noticed. Be sure you put some thought into your content. Use verbiage appropriate for the clientele that you are working to attract to your website. Read the content on your competitors website, and learn what they could improve on, then apply that to your site. Use proper grammar and spell check, and be sure to be creative, no one wants to read 1100 boring words.
Allow Guest Posts
Allow certain guest to post on your site. It may generate more interest, and the assumption is, your guest host will share the site with their friends via social media, and so on, which can get you noticed, and with no advertising costs involved. Be sure to show validity to your guests, people are more likely to respond to your site if you treat your guests with respect. Keep the posts interesting, the more interest you can create, the most visitors your site will have.