34 Conversion Rate Optimization Tips to Blow Up Your Email List (A Sumo-Sized Guide)
- Create an opt-in offer for your website
- Make sure your headline is strong
- Include power words in your headline and description
- Use the words your audience uses in your copy
- Use the word “free” in your offer
- Use the word “get” in your offer
- Change your self-centered language into visitor-centered language
- Switch the features list out for a benefits list
- Make sure your opt-in can stand on it’s own (and doesn’t need context)
- Paint a picture to get your audience to imagine themselves with your offer
- Use numbers and results to entice your visitors
- Use an eye-catching action color that jumps off the page for your buttons
- Use descriptive and benefits-driven button copy (no “submit!”)
- Cut down on the distractions on your website by removing extra calls to action
- Give your visitors more than one opportunity to opt in to your email list
- Install P3 Performance Profiler to identify the plugins that are slowing your site down
- Double check to see if your theme and opt-ins are responsive
- Make your CTA jump off the page with a colorful background or button
- Pre-empt objections by addressing the common “buts” people may have
- Use social proof in your opt-ins
- Use testimonials and quotes to increase your conversion rate
- Make the visitor feel like your email list is an exclusive club
- Create a two step opt-in to blow up your conversions
- Use a countdown timer to employ scarcity
- Aggravate your visitors problem in your copy to trigger urgency
- Use human faces in your opt-ins
- Use lines of sight to lead your visitors eyes to your calls to action
- Use motion to capture attention on the page
- Include an image of the opt-in offer to entice visitors to sign up
- Isolate your call to action to make your visitors decide
- Use a progress bar to show the visitors how far they’ve gotten
- Ditch the opt-in disclaimer
- Pare your opt-in form to just one form field: the email address
- A/B test every single strategy to make sure it works for you.
