PPC Management Services
We are strong proponents of organic placement but depending on several factors like education level of your client base and gender, PPC can be a VERY successful endeavor.
Good Stuff
The Good – PPC delivers immediate results so you will see some progress immediately. Over time, these results WILL improve (at least when properly managed like we do it) so we ask that you give as at least 4 months to dial in the results to be what you want them to be.
Some industries do better with PPC – like emergency services (roof repair, tree removal, tooth removal, personal injury attorneys, etc) because the people searching for these keywords are actively looking for someone to help them.
Demographics play a role too. College graduates, those with Masters degrees are less likely to click on the right side of the page; women, even less likely. If you just look at the averages, 14% of Google visitors will click one of the “Ads” up at the top of the page IF all 3 exist.
Looking at the right column of “Ads”, if all 8 exist, on average 5% of the people performing a search on Google will click on one of those links or ads. As previously mentioned, education level and gender will cause these numbers to change.
Will it work for your business? Not sure, set up a call and we will see if we think we can be successful in your niche or not. We always strive to be a net positive for all of our clients. That’s why they keep coming back to us.
The Bad
It’s been said that as many as 80% of Google PPC campaigns don’t see a return on investment for the company running the ads. This is usually due to someone choosing the wrong keywords, or demos, or geography, or simply not knowing how to properly set up the campaign.
A campaign that has been properly setup will almost always provide a return on investment. Otherwise, what is the point?
That said, our track record shows we consistently deliver organic visitors at a fraction of the cost of a “paid” visitor.
Doing both can be REALLY powerful for a business.
There is something to be said for being all over the page! If you want multiple listings on the home page, we encourage you to look at our SEM page. If your budget does not allow you to go the SEM route, then consider launching a Google PPC campaign. It offers immediate results!
Our fees to establish and manage a Google PPC campaign are usually free to set up and 10% of the approved monthly allowance ongoing.
Our expertise will easily cover your monthly fee so basically, you get our service for free!
