Online marketing is very important for companies of all sizes. In fact, many people nowadays ends up to a certain website after browsing through it on search engines instead of typing the URL of the site. With that being said, it is very important for you to have a strong online presence and for search engines to be in favor of your website. However, many people are still wondering as to whether it would be best for them to utilize organic ranking or PPC. Hence, the battle between Organic Ranking vs. PPC would be further discussed in this article.
Organic Ranking vs. PPC – Click and conversion rate
When it comes to the click rate, organic ranking is higher as compared to the paid search results. This is because it people perceive it as a more respected and trusted one. On the other hand, PPC beats organic ranking when it comes to it’s conversion rate. This is because the people who have seen it has clicked because they are already interested in it in the first place.
Organic Ranking vs. PPC – Cost
Talking about it’s cost, organic ranking is free. However, there is a need for you to invest your time and effort in it. After all, it would take some time before you can see your desired results. Also, if you want to achieve the best result, you might as well hire a professional in this industry, someone whom can assure you of success from your investment. They would be a great help to you, especially if you have no idea on how search engine works. On the other hand, it is a known fact that PPC is paid. However, you would only need to pay based on the number of clicks that your ads have acquired. There are also other factors that may contribute to it’s cost. Also, it is possible for you to control your cost with this type of advertising.
Organic Ranking vs. PPC – Which is better to use?
Well, it all depends on the goals that you have. For example, if you wanted to achieve consistent and long term results, it would be best for you to opt for the organic ranking one. It would also be a great choice for you if you want your website to be an authority site and if you want to increase it’s value. On the other hand, PPC is the most suitable for you if you wanted to acquire the result that you want in just a limited time. This is because it is very capable of providing you with immediate results. In addition to that, it can also help you a lot if you are aiming for highly targeted traffic. Not only that, but they are both great together and the best choice if you truly want to dominate search results for a certain keyword category.
Now that you have been given a glimpse on the differences between organic ranking and PPC, you would now be able to make better decisions when it comes to the future ads you should or should not run.
