PPC, SEO, GMB, RM, SM, SEM, FBA, GA, will they work for you? What are they?
First, what is Digital Marketing? Digital marketing, as you probably know, uses the internet – social media, paid ads, Google Maps, Google Ranking, Reviews, and other modes to reach your ideal consumers directly. The best examples of digital marketing are SEO, SEM, SMM, PPC, content marketing, email marketing, messaging marketing, etc.
So digital marketing is the advertisement or promotion of your roofing brand/services/products by using multiple media channels like a search engine, website, ads, etc. The world is evolving rapidly, and efficiently marketing and running your business is vital to achieving your sales and organizational goals. More and more, digital internet marketing is becoming the ideal option for marketing roofing services to prospective leads and real customers.
Digital Marketing Works Because:
– We can identify those people that are actively looking for roofing companies, and target them directly.
– Leads are trackable and measurable so we know if it works or not
– Leads are scalable so you can grow or maintain current sales volume
– Leads can be Exclusive to One Company so it does not become a price war race to the bottom
– You have perhaps thousands of companies/agencies you can choose from or you can do it yourself
The things you have to ask yourself
- Do I want to grow and scale, or stay steady?
- Do I have more work than I can handle?
- Are my jobs predictable?
- Is this an expense or an income?
- Do I have more time or more money
The Bottom Line
If your Digital Marketing spend is not generating significantly MORE INCOME than Cost, then something is not working properly.
I mean, what is the point of spending the money if it does not MAKE you money? If this is the case, please reach out.
How Much Does it Cost?
Honestly, it should not COST you anything. It should produce a solid ROI by producing more Net Profit than it costs. You can find out more here: CLICK
Digital marketing should definitely play a significant role in the growth and development of your roofing services business.
Are you wondering and want to know how SEO, GMB, PPC and more actually work
Do they work together? Read on…
How they help each other? Plus, why do you need reviews and GMB ranking? Well then, you are definitely in the right place. Here we will provide you with all the info you need about PPC and SEO for enhancing visibility, organic traffic, and sales specifically for roofing Companies and roofing Installers.
You CAN Do It Yourself if You Want
A lot of our clients tried it before coming to us 🙂
We only hope, after you finish reading this article, you will clearly understand how the most prominent marketing methods can collectively and massively improve your website, your leads, and your profits, and deliver you the outstanding outcomes that you want.
HOW SEO AND PPC ARE BENEFICIAL FOR YOUR BUSINESS WHEN THEY WORK TOGETHER
If you don’t have enough information about search engine optimization, don’t worry as we will provide a brief explanation about SEO. SEO (or Search Engine Optimization) is the procedure in which you can improve your website’s organic
ranking by using targeted keywords and phrases. In other words, we can say that SEO means making specific changes on your site (structurally and content) as well as off site. Changes may be made in the website structure, but rarely in the design; it’s really the CONTENT that makes your website attractive for visitors and search engines.
PPC is the abbreviation for pay per click. It is the digital marketing model in which advertisers pay a fee of each click on their ad. Moreover, we can say that it is a procedure of buying a visit to your website. So whenever your ad is clicked by someone searching for your type of roofing services, they send a visitor to your website, and we have to pay a (sometimes) small fee to the search engine that provided that click.
PPC generates leads FAST, and SEO generates leads slower over time, but together…together they can help you DOMINATE your search terms. Think about it, are you more likely to click on a website when you search and they show up in BOTH – Organic and Paid ads?
Most people do. That is why we strongly recommend our packages that combine PPC and SEO for truly efficient and effective digital marketing. By combining both, you can get genuine organic traffic and boost paid clicks, advertisements, and accelerated profits.
USE THE BEST PERFORMING PPC AD COPY TO INFORM YOUR ORGANIC CONTENT STRATEGY
With the use of PPC keywords, we will have a much clearer idea of which ad is working well and is productive for your business. After examining this, we are more aware of your website effectiveness and can get quicker results. So we can easily understand which ads are working quickly and easily.
SEO adjustments always take longer to test things like title, tags, and services description. Identifying those effective phrases are some of the keys to our success.
INTEGRATING PRODUCTS INTO ADWORDS AND SEO RESULTS
If you specialize in certain types of roofing – Metal, Residential, Solar, Solar Panels, Commercial, whatever that may be, then the PPC/SEO strategy is especially beneficial for your business’s growth and development. Google offers fantastic things when it comes to specialized services and niches because you can clearly identify those people that are looking for what your specialties are. They can easily click on individual pages with PPC ads, and with SEO optimized content. The ad features the product, which also consists of reviews, and it redirects the user or customer to the product page where the services or product is available. The technique mentioned above is an excellent way to boost your niche specific efforts online.
TEST STRATEGIC ORGANIC KEYWORDS WITH PPC
Advertising through PPC strategy is an excellent way to refine your organic keyword. Test the rate of conversion of words that you want to classify as add-in pay per click with your long term organic keyword strategy. You can get immediate results that come from the effectiveness of organic keywords.
SOCIAL MEDIA VISIBILITY
With the advancement of technology, the PPC team is preparing the ads with a specific social media platform like Facebook, Twitter, YouTube, etc. This Campaign outcome is very impressive because valuable information about your services or products reaches your targeted audience. Moreover, the advancement of technology and the synergies between SEO and PPC will enhance each other, and the other tools like artificial intelligence will give more specific focus.
These are just some of the beneficial aspects when SEO and PPC are working together for the promotion of your roofing business. If you are searching for the best company supporting you or helping you with the growing and development of your business online, then you are in the right place. Out of others, FULL ON DIGITAL is the best option for roofing companies to grow their business using digital marketing and online advertising. After many years in business, we still get lots of satisfactory customer reviews and have had some clients for decades.
Maximizing SERP coverage
When PPC advertising is active on your website, your site will appear in Google’s top searches. In addition to this, if your SEO effort is solid, like ours, your roofing company or roofing website can potentially consume a large portion of SERPS showcasing adverts at the top and organic listings below. If the visitor skips the ad section and moves directly to the organic keyword, they can automatically find the business. By following this strategy, your website can get more than double the exposure than before, so the chances of clicking the visitors through your roofing services website increase dramatically. The combination of PPC and SEO is hugely beneficial for getting more customer engagements.
ELEVATE YOUR SERVICE/BRAND AWARENESS
When visitors click on the PPC ads, they have taken to a landing page where they get complete information about the services you offer. As the traffic enhanced on your website, then public familiarity with your brand is increased, and in search results, you can increase your leads and sales which have attractive benefits for your roofing company.
WHAT ARE GOOGLE ADS?
The name also knows Google ads of Google Ad Words is the single, most famous, and widely used PPC advertising system, which is used all around the world. Moreover, if you want to know how this system is working, you are in the right place. Yes, you are reading right, as I will give you a definite answer in which the ad platform enables the business to create their ads. These ads are visible or appear in Google search engines and on the other properties of Google. These Google ads are running on the system of PPC/pay per click. When someone searches the ads on Google, Google shows you top pages, where these ads are visible. Top pages depend upon the ranking based on the following features: quality and relevance of keywords, ad campaign, and size of keyword bid. Here the question that comes to mind is how one can have a successful PPC account. The following factors will play a significant role in successful PPC: they are keyword relevance, quality of landing page, quality score, and creativity.
SEO and PPC: The differences
We aim to enhance the quality and quantity of traffic on your website in search engine optimization. You receive this traffic organically from the search engine. Moreover, for fulfilling this purpose, people use a variety of SEO techniques like creative content, technical optimization, outbound links, link building, etc. Incontrast to this, PPC is another digital marketing technique in which advertisers pay and decide the amount or fee on each click on their ad. Here are the differences:
● Paid Ad words are INSTANT and visible on the top of the search engine, above the organic ranking.
● Advertisers who get traffic from their ads must pay for this site visiting activity. But this is not true for organic listings
● SEO optimized sites get clicks as an outcome of earning that visibility over time. That happens by using SEO techniques (ALL white hat, content,
structure, off site, on site etc) that push your website to the top of these organic results.
SEO and PPC: The similarities
Undoubtedly, PPC and SEO are different from each other, but here we bring for you some common points in between them.
• The primary purpose of both techniques is to get the quantity and quality of traffic on your website. The method of operating is different, but the outcome of both PPC and SEO is the same, eventually.
• Both PPC and SEO are key-driven strategies for getting visibility, traffic on the website.
Now let’s take a look below how PPC and SEO help each other for the success website.
How SEO and PPC can work together to improve your business website
Here we will just mention five ways in which SEO and PPC can work together for improving your site traffic, which includes growing your leads and boosting your revenue. You can adjust your website using SEO techniques; even if your website is already on the first page of Google. In addition to SEO, you can use PPC making
techniques and purchasing the same keywords ads; then, no doubt ads appear on the top sheet when some search this keyword on Google. So we can say that if you use both techniques simultaneously, your services dominate search results, and your chances of getting the valuable quality of clicks increases.
PPC helps you recover missed search engine clicks
If your roofing brand or roofing services are already ranked for specific keywords, you may not need to purchase PPC ads for the same keyword. After all, what’s the use of appearing on the same page twice?
According to research, it is clear that when search ads for keywords are paused, you can lose up to 89 percent or more, of your traffic. So we can say that breaking in ads might negatively impact your website, its traffic, and its ranking. However, in this situation, if you rely on PPC, you quickly receive the interest of the roofing shoppers in your area, which might be missing. Moreover, we suggest the use of PPC strategies; even if your website is on number 1. Because with the use of PPC, you can reach your targeted roofing prospects who need your service RIGHT NOW, especially if you provide specific niche services for roofing (both residential and commercial can benefit). So can other home services such as tree removal services, flooring, and more.
Remarketing campaigns allow you to reach previous visitors
Suppose your site is going well by using the SEO techniques and strategies. But in addition to SEO, if you can use PPC strategies, we will remarket your website or store for getting those interested prospects back to your site. No doubt, that this can greatly enhance your roofing leads, selling, productivity, visibility, and ranking. For example, if someone is looking for roofing (or tree removal services etc) and they come to your website, but they want to think about their decision. In this situation, we can purchase the ads space from a website in a Google network showing the ads for the services later. It works as a reminder for them to go back to your site and it is highly effective.
So we can say that by using the collective action of both PPC and SEO, you can get enough of your old visitors to come back to you and request a roofing quote. Without this remarking strategy, inevitably, they forget about you and your services because we all know how long the average attention span is out there. So we can say definitively that it very beneficial and productive to use remarketing also to attract more roofing prospects to your business.
PPC lets you test new keywords for SEO
In SEO, you search an SEO keyword for the ranking of your website. Moreover, you need to purchase PPC ads. Now you need to monitor your website and check your website’s performance. If your site’s performance is going well, then this may be an indication that you should also begin optimizing your site for it. On the other hand, if your PPC campaign falls flat, then you MAY need to avoid SEO on this keyword.
PPC and SEO give you more data for smarter decision-making
PPC and SEO work together to provide you with more data for more intelligent decision-making purposes. Moreover, you can also examine the following matrix form your SEO and PPC campaigns. In which includes:
• Click-through rate
• Bounce and exit rates
• Time on site
• Conversion rate
By following this, we can come to know which keyword is productive for your website and also which keyword is useful for generating sales. So by this, you are aware of your site changes, selection of keywords for your website. You can get this data from SEO and PPC separately. But if you use both techniques, you can get a double amount of data that helps you make smarter decisions about your website improvement and success.
WHY YOU NEED REVIEWS AND GMB RANKING
It is a fact that for almost 90% of purchases, especially for major ones like new roofing/home improvement purchases, people like to see reviews. And they trust reviews.
Maybe you have none, or a few, or it is a mixed bag of reviews on both sides. We can definitely help there.
There are many benefits to getting more positive customer reviews.
• To acquire reviews, you can use your rating for advertising your roofing business or services.
• You clarify what you are doing well and what changes you need for improvement.
• Great for enhancing the visibility of your business or services. The more positive reviews on Google, the better you will rank on Maps.
• More reviews make your website professional and reliable for these new roofing prospects you will be attracting.
• Undoubtedly, reviews can increase productivity, sales, and development of your business/brand/services.
GMB ranking means Google my business you can improve the GMB ranking through the below mentioned points:
• Be consistent with the name and address.
• Your phone number must be local.
• Must include tracked number and the main number
• Keep prospects updated about your hours.
• Write a small business or service description.
• Properly categorize your roofing business or services.
These strategies will definitely help your roofing website rank higher on Google by having visibility, customer access, selling, and productivity. As they say, Page Two of the search results is where the bodies are buried because nobody ever looks there.
So the use of a comprehensive digital marketing plan will prove very beneficial for the development of your roofing business – more prospects, more sales, fewer headaches, less work. If you own a roofing company of any kind and are looking to grow your business locally, you are in precisely the right place. Full On Digital can offer you the absolute best, most comprehensive digital marketing services for your roofing business’s growth and development to achieve your desired revenue and profit goals.
If you would like help with any of this, see if we are a fit for each other – fullondigital.com https://superiorhost.co/introcall or 1-704-478-6020 Ext 712 or [email protected]